Since the new year, I’ve been working as the Head of Social Media for The International Denmark. This is a free publication that’s printed and distributed throughout Denmark, as well as available online. Our focus is on sharing stories from Internationals and Expats and useful information to help with adjusting to life here in Denmark. We’ve had some significant growth recently, and I’m proud to have been a part of it!
Created this socially optimized abbreviated logo to be used on platforms, such as Twitter, Facebook ,Instagram, Youtube, and Pinterest.
TechBBQ is the largest and most important Danish tech startup summit. 8,000+ startups, investors and many more. By the community, for the community, held on September 17-18 2020 in Øksnehallen, Copenhagen.
For the past several years, I’ve had the pleasure of creating content and speaking as this famous green spokesperson on our social handles. It wasn’t uncommon to hear me saying copy out loud in an accent, to make sure that it sounded RIGHT for him. It truly was such a fun and enriching experience, where I was able to expand his personality and ground him in the real world just a little more.
www.facebook.com/TheGEICOGecko
Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management | Project Management
Along with the Gecko, I was also in charge of the brand’s organic social presence and tone of voice on Facebook, Twitter, Instagram and Youtube. Recently as a brand coordinator, I’ve continued assisting the Social team with creative direction, copywriting, and aligning overall creative campaigns.
Graphic Design | Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management | Project Management
Back in 2016, for the first year of it’s infancy, I was tasked with helping art direct, project manage, and develop out content and the voice of this channel. I was the primary source for digital assets for live event activations and announcements, and that style and color scheme has continued on to present. After 2017, I’ve worked to continue to create content, assets, and copy for a variety of projects.
‘18: Graphic Design | Art Direction | Creation of GEICOGaming Ambassadors assets
‘16-’17: Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management | Project Management | On site activations & ROS
These simple, eye-catching pins allowed me the chance to dip my toe back into some traditional graphic design once a week.
Graphic Design | Art Direction | Copywriting
For this project that resulted in over 22 million impressions, we partnered with Ice-T to create a campaign featuring a commercial spot, digital content, branded subsite, and a surprise and delight delivery of extended content to social media users discussing the commercial.
GEICO's "LEMONADE, NOT ICE T" Nominated for a Webby Award in the Category of Branded Comedy
Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management
We partnered with the artist Hector Janse van Rensburg ( aka Shitty_Watercolour) to create assets that would be served to those who engaged with the twitter cards. I was integral in strategy for implementation and also assisted with copywriting for the first series, and editing of the second.
Strategy | Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management
We partnered with Boyz II Men to create a commercial spot and subsequent social campaign that included a Live Facebook event and delivery of extended content to social media users discussing the commercial.
Boyz II Men Deliver More Bad News
Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management | Graphic Design
We implemented a series of videos to create an engaging Twitter campaign that served a variety of endings, depending on which step the social media users chose for the Captain to take next.
Copywriting | Community Management
I project managed and art directed the social assets used for this Twitter activation, along with all of the copy for the variety of right (and wrong) answers social media users could choose from.
Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management
On occasion, I’ve had the privilege to appear in some of the social content!
Share our behind-the-scenes experience at Superbike Laguna Seca 2016 in Monterey, CA where fans got a chance to see the bikes up close, meet SBK riders, and even take a lap around the track. If you've never experienced a SBK race, like our host, watch what it's all about and let us take you through it all.
Day 2 of Superbike Laguna Seca 2016 was filled with two victories for team Kawasaki in Jonathan Rea and Tom Sykes, a pit walk featuring all the garages and bikes, and even a head-to-head race with Roland Sands.
Catherine and Kurt review #GEICOCon, bringing New York Comic Con to you!
Graphic Design | Copy Writing | Art Direction | Project Management
Illustration | Art Direction | Project Management
Graphic Design | Illustration | Art Direction | Project Management
This is a variety of passion projects, ranging from K-Pop to Caricatures.
Illustration | Graphic Design | Art Direction | Project Management
